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Algorithmic Traceability and the Transformation of Food Trust: A Theory of Visibility, Verification, and Institutional Confidence
Food systems are increasingly embedding algorithmic traceability systems that combine blockchain infrastructures, AI-supported verification, IoT sensors, QR-enabled disclosure, and digital chain-of-custody tools. These systems are commonly promoted as instruments of transparency, fraud prevention, and consumer reassurance. Their deeper theoretical significance, however, lies in the way they reorganise the social foundations through which food becomes trusted. Existing approaches to food trust often emphasise interpersonal confidence, brand reputation, certification labels, and institutional credibility. Yet these approaches do not fully explain what happens when trust claims are mediated by automated records, distributed ledgers, sensor-generated evidence, and platform-based verification interfaces. The central problem addressed in this article is whether algorithmic traceability merely increases information or whether it changes the nature of food trust itself. This article develops an original theory of algorithmic food trust transformation. It argues that algorithmic traceability shifts food trust from a relational and reputational regime toward a system-mediated regime organised around visibility, verification, and institutional confidence. The article does not report new empirical data; instead, it builds theory by synthesising research on food trust, traceability, blockchain, digital transparency, certification, consumer behaviour, and food governance. The proposed theory identifies three sequential mechanisms. Algorithmic visibility makes selected aspects of the supply chain seeable; verification converts food claims into auditable assertions; and institutional confidence encourages consumers and market actors to rely on the functioning of technical and regulatory systems rather than on direct personal knowledge. These mechanisms do not eliminate trust, but they relocate it from persons and brands toward infrastructures, platforms, certifiers, and governance arrangements. The article contributes to food sociology and trust studies by showing that algorithmic traceability is not simply a technical improvement in supply chain information. It rewires the foundations of food trust and creates new vulnerabilities linked to data integrity, institutional legitimacy, platform control, and the opacity of verification systems. The theory therefore calls for a more critical understanding of digital food trust as a sociotechnical achievement rather than a natural consequence of transparency.
Journal of Intelligent Agriculture and Food Systems
Original Research | Open access | 15 March 2025 | Article: 19

Data Frictions in Digital Food Systems: A Theory of Interoperability Failure Across Farms, Processors, Retailers, and Regulators
Digital food systems promise to connect farms, processors, logistics providers, retailers, regulators, and consumers through continuous data exchange. In this vision, production conditions, quality records, traceability events, safety alerts, inventory signals, and sustainability indicators move across the food chain as shared informational infrastructure. Yet the operational reality remains far less integrated, with food data often fragmented across systems that cannot easily communicate. The central problem is that existing debates frequently treat interoperability as a technical matter of software connection, data standards, or platform implementation. Such accounts understate the systemic, organizational, and political conditions that make data exchange difficult even when digital technologies are available. The result is a persistent gap between the promise of farm-to-fork data continuity and the practical experience of disconnection. This article develops a theory of data frictions in digital food systems. Data frictions are conceptualised as points of resistance, incompatibility, and disconnection that interrupt data flow between heterogeneous food system actors. The objective is to explain why interoperability fails across farms, processors, retailers, and regulators despite growing investment in digital agriculture, traceability systems, blockchain platforms, and data governance frameworks. The article adopts a conceptual theory-building approach based on a synthesis of 26 peer-reviewed journal articles published between 2017 and 2025. It draws on information systems, food supply chain management, agricultural data governance, platform studies, and organizational theory. The synthesis does not present new empirical data but uses existing evidence to construct a theoretical explanation of interoperability failure. The theory identifies four interrelated categories of data friction: technical, semantic, organizational, and political. These frictions manifest differently across the farm-processor-retailer-regulator nexus but jointly undermine coordination, traceability, accountability, and digital transformation. The article argues that data frictions are not peripheral glitches but structural features of digital food systems, requiring governance innovation, shared standards, and incentive alignment across the chain.
Journal of Intelligent Agriculture and Food Systems
Original Research | Open access | 15 September 2025 | Article: 23