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This paper delivers an interview-based investigation and literature analysis examining the potential benefits and barriers to adopting Artificial Intelligence (AI) in farming enterprises. Three branches of agriculture are examined: crop cultivation, dairy farming, and beef farming. As groundwork for the study, a literature analysis re-evaluates earlier work on intelligent farming. Subsequently, an interview study with 21 participants examines receptivity and readiness for intelligent farming tools and provides technical detail on three selected AI applications in agriculture. Though centered on circumstances in Sweden, the results apply to the wider European agricultural context and beyond. The study uncovers a broad range of elements that both promote and hinder the transition. Chief among the recognized opportunities are the strategic weight intelligent farming carries on the agendas of numerous sector players, the overall shift toward software-as-a-service models through co-owned equipment, the enormous stockpiles of existing data, and the substantial eagerness among farmers for novel technology. Conversely, the study highlights primary obstacles, including technical and legal difficulties related to data ownership, looming cybersecurity threats, the need for a clearly articulated economic rationale, and the occasional lack of technical competence within the sector. The paper finds that the overarching direction signals a shift toward intelligent farming, but the pace of change will depend on how well the identified barriers are resolved.