TY - JOUR T1 - Platform Governance in Smart Farming: A Conceptual Model of Data Power, Dependency, Value Creation, and Farmer Autonomy AU - Rafael Mendoza AU - Isabela Cruz AU - Carlos Lopez JF - Journal of Smart Farming, Precision Agriculture and Data Science Y1 - 2025 VL - 2 IS - 1 SP - 87 N2 - Smart farming increasingly operates through digital platforms that connect farm machinery, sensors, remote-sensing services, advisory systems, agricultural inputs, data analytics, and decision-support applications. Although these arrangements may improve coordination and service integration, their governance implications cannot be evaluated through technological functionality or productivity expectations alone. This article develops an original conceptual model for examining platform governance in smart farming as a socio-technical problem involving data power, platform dependency, value creation, value capture, farmer autonomy, and accountability. The model begins with platform ecosystem mapping, actor identification, and agricultural data-flow analysis. It then assesses how data access, control, portability, interoperability, asymmetry, algorithmic influence, switching costs, and service bundling may shape dependency relationships. A parallel value pathway distinguishes ecosystem value creation from value capture and distribution among farmers, platform operators, technology providers, advisers, suppliers, complementors, cooperatives, and public institutions. Farmer autonomy is examined through decision rights, informed participation, practical agency, human oversight, trust, digital inclusion, and access to contestation and remedy. The model further links identified risks to governance mechanisms such as data stewardship, transparency, auditability, interoperability requirements, participatory governance, farmer representation, accountability structures, and dispute resolution. Its main contribution is a structured framework for evaluating smart farming platforms through power, dependency, distribution, and agency rather than platform performance alone. The model supports conceptual analysis and research design but requires contextual implementation and empirical validation. UR - https://airpublications.com/d644397812 ER -